About Us

Late Bloomer is a brand studio based in Boston and Atlanta. Our approach to branding is holistic, with an emphasis on strong visual aesthetic, compelling storytelling, and strategic content.

From our very first interaction with your team to the final stages of our work, we will be listening to and learning from the true expert in the room — you. We are deeply curious about your work and passionate about ours. We aren’t trying to win awards, we’re here to provide solutions that work.

Late Bloomer is supported by an ecosystem of writers, designers, illustrators, developers, photographers, videographers, animators, technical specialists, and consultants with deep expertise in their fields. From this pool of talent, we assemble teams best fit for the project at hand. All of us share the belief that business partnerships and client relationships should be built on respect, flexibility, collaboration, and trust. We are friends who can speak honestly, debate openly, and inspire each other do our best work. Together, we are greater than the sum of our parts.

If you have an idea, a project, a pitch, or an undertaking that could benefit from an artful marketing approach, we would love to hear about it.

Late Bloomer draws on decades of collective experience in marketing and creative services to bring informed perspectives, empathy, sharp insights, and best practices to our work. However, we appreciate that no two companies are the same, and neither are their challenges. Our clients are as different from each other as the solutions we
offer them.

From our very first interaction with your team to the final stages of our work, we will be listening to and learning from the true expert in the room — you. We are deeply curious about your work and passionate about ours. We aren’t trying to win awards, we’re here to provide solutions that work. Everything we present to you during the engagement is intended to make progress on your goals, not ours.

We aim to be more than your service provider — we want to be your partner. That means delivering on our promises and staying flexible to your needs as they change over time.

We are supported by an ecosystem of writers, designers, illustrators, developers, photographers, videographers, animators, technical specialists, and consultants with deep expertise in their fields. From this pool of talent, we assemble teams best fit for the project at hand. This bespoke approach enables us to meet the specific needs and timetables of our clients and sets us apart from many other agencies, both large and small.

Formed over two decades, this ecosystem of talent includes individuals who share the belief that business partnerships and client relationships should be built on respect, flexibility, collaboration, and trust. We are friends who can speak honestly, debate openly, and inspire each other do our best work. Together, we are greater than the sum of our parts.

If you have an idea, a project, a pitch, or an undertaking that could benefit from an artful marketing approach, we would love to hear about it. We’ll let you know how we think we can add value and connect you with the resources you need to achieve your goals.

“The ability to look deeply is the root of creativity — to see past the ordinary and mundane and get to what might otherwise be invisible.”

– Rick Rubin

D’lynne has 20+ years of experience working with startups, established companies, top universities, and government agencies to develop creative solutions to marketing challenges. She participated in the NIH’s Rapid Acceleration of Diagnostics (RADx) initiative, helping more than 27 companies with design, branding, content, and accessibility requirements as they pursued emergency use authorizations from the FDA. She has also worked closely with startups and growth stage companies across industries to launch new brands and tell compelling stories.

With a background as a freelance writer and essayist, D’lynne brings a story-driven approach to everything she does. She has penned hundreds of published articles on topics ranging from art and architecture to sustainability and systems thinking, and her creative work has appeared in anthologies alongside Maya Angelou and Susan Orlean. Most recently she helped edit a book on the pandemic response, co-authored by 54 contributors, to be published by Cambridge University Press in January 2024.

D'lynne Plummer

Brand Strategist | Partner

D’lynne has 20+ years of experience working with startups, established companies, top universities, and government agencies to develop creative solutions to marketing challenges. She participated in the NIH’s Rapid Acceleration of Diagnostics (RADx) initiative, helping more than 27 companies with design, branding, content, and accessibility requirements as they pursued emergency use authorizations from the FDA. She has also worked closely with startups and growth stage companies across industries to launch new brands and tell compelling stories.

With a background as a freelance writer and essayist, D’lynne brings a story-driven approach to everything she does. She has penned hundreds of published articles on topics ranging from art and architecture to sustainability and systems thinking, and her creative work has appeared in anthologies alongside Maya Angelou and Susan Orlean. Most recently she helped edit a book on the pandemic response, co-authored by 54 contributors, to be published by Cambridge University Press in January 2024.

As Creative Director, Kevin oversees the visual aspects of all projects, from brand origination and website design to photo shoots and video productions. His approach to design is informed by both his formal fine art training and his career as a musician, which included more than a dozen years performing on the road before committing to design full time. He brings that same energy to each of his projects, infusing everything he does with as much inspiration and creative energy as the brand story will allow.

From collaborations with celebrities and well known hotel brands to his work with startups and growing brands, Kevin toes the line between artist and designer, pushing boundaries wherever he can while also ensuring designs that deliver on the vision and the business goals of his clients. Or as he says—a little fine art, a little punk rock, a little graphic design.

Kevin McHugh

Creative Director | Partner

As Creative Director, Kevin oversees the visual aspects of all projects, from brand origination and website design to photo shoots and video productions. His approach to design is informed by both his formal fine art training and his career as a musician, which included more than a dozen years performing on the road before committing to design full time. He brings that same energy to each of his projects, infusing everything he does with as much inspiration and creative energy as the brand story will allow. From collaborations with celebrities and well known hotel brands to his work with startups and growing brands, Kevin toes the line between artist and designer, pushing boundaries wherever he can while also ensuring designs that deliver on the vision and the business goals of his clients. Or as he says—a little fine art, a little punk rock, a little graphic design.

“The ability to look deeply is the root of creativity — to see past the ordinary and mundane and get to what might otherwise be invisible.”

– Rick Rubin

Scott Areman is a corporate and advertising photographer based in Atlanta, Georgia. He began his career as a documentary photographer in New York and evolved to shooting commercial and personal assignments that have an editorial and evocative style. From portraits to brand narratives to advertising campaigns, much of his work has an authentic and intimate approach that has proven successful for his clients. He loves photographing people in the studio, on location, or in the street and is available for assignments worldwide. His passions include street photography, 60's movies, and chocolate cake.

Scott Areman

Photographer

Scott Areman is a corporate and advertising photographer based in Atlanta, Georgia. He began his career as a documentary photographer in New York and evolved to shooting commercial and personal assignments that have an editorial and evocative style. From portraits to brand narratives to advertising campaigns, much of his work has an authentic and intimate approach that has proven successful for his clients. He loves photographing people in the studio, on location, or in the street and is available for assignments worldwide. His passions include street photography, 60’s movies, and chocolate cake.

Dan has been designing and developing websites and online UX systems for agencies and business owners since 2005. With a degree in Business Administration and a lifetime spent in and around the advertising business, Dan contributes big-picture thinking to the Late Bloomer team while simultaneously scrutinizing sites for the smallest details.He is an expert in all things WordPress and has an ever-growing portfolio that includes more than 1500 website projects. Dan loves to travel, be outdoors, ski, and play volleyball, especially with his wife Malena and son Liam.

Dan Cropper

Developer

Dan has been designing and developing websites and online UX systems for agencies and business owners since 2005. With a degree in Business Administration and a lifetime spent in and around the advertising business, Dan contributes big-picture thinking to the Late Bloomer team while simultaneously scrutinizing sites for the smallest details.He is an expert in all things WordPress and has an ever-growing portfolio that includes more than 1500 website projects. Dan loves to travel, be outdoors, ski, and play volleyball, especially with his wife Malena and son Liam.

Jim Densmore is an Atlanta-based art director and designer. He brings more than 25 years of experience to his projects, applying strategic thinking, industry best practices, and an unwavering attention to detail. His portfolio covers a wide spectrum of project types, from e-commerce websites and branding campaigns to print and publication design. He is also skilled in illustration and animation techniques. He has collaborated with Late Bloomer team members since 2016.

Jim Densmore

Senior Graphic Designer

Jim Densmore is an Atlanta-based art director and designer. He brings more than 25 years of experience to his projects, applying strategic thinking, industry best practices, and an unwavering attention to detail. His portfolio covers a wide spectrum of project types, from e-commerce websites and branding campaigns to print and publication design. He is also skilled in illustration and animation techniques. He has collaborated with Late Bloomer team members since 2016.

Morgan joins us from a lengthy career in advertising. A two time Clio winner and Oscar nominee, his beginnings are rooted in composition and sync. Connection to storyline and that which makes us human are Morgan’s intrinsic contributions to Late Bloomer’s creations. He also doesn’t like writing bios about himself, he swears.

Morgan Dorr

Creative Strategist

Morgan joins us from a lengthy career in advertising. A two time Clio winner and Oscar nominee, his beginnings are rooted in composition and sync. Connection to storyline and that which makes us human are Morgan’s intrinsic contributions to Late Bloomer’s creations. He also doesn’t like writing bios about himself, he swears.

Bryce Eriksen is a digital marketer, WordPress developer, and business consultant who brings 20+ years of experience to Late Bloomer projects. He is beloved by clients for his responsiveness, candor, flexibility, depth of knowledge, and thoughtful website development strategies that drive real ROI. He has been collaborating with Late Bloomer team members since 2008.

Bryce Eriksen

Developer

Bryce Eriksen is a digital marketer, WordPress developer, and business consultant who brings 20+ years of experience to Late Bloomer projects. He is beloved by clients for his responsiveness, candor, flexibility, depth of knowledge, and thoughtful website development strategies that drive real ROI. He has been collaborating with Late Bloomer team members since 2008.

From the rhythms of music to the cozy ambiance of a cafe, and the creation of sacred spaces, these have always been the driving forces behind Mark's creativity. Embarking on a new journey into the realm of UI/UX design, Mark brings the gift of simplicity that enhances tranquility while evoking awe through the use of color and imagery.

Currently pursuing studies at The Bethel School of Technology, Mark is set to complete the program in 2024.
As a dedicated people person, Mark has a unique talent for finding beauty in everything. Understanding the inherent limitations we face as individuals, Mark is driven by a profound desire to help others see the beauty of their ideas come to life. Through the medium of design, Mark aims to empower individuals and create a lasting, generational impact through their expressions of creativity.

Mark Estrada

UX/UI Designer

From the rhythms of music to the cozy ambiance of a cafe, and the creation of sacred spaces, these have always been the driving forces behind Mark’s creativity. Embarking on a new journey into the realm of UI/UX design, Mark brings the gift of simplicity that enhances tranquility while evoking awe through the use of color and imagery.

Currently pursuing studies at The Bethel School of Technology, Mark is set to complete the program in 2024.
As a dedicated people person, Mark has a unique talent for finding beauty in everything. Understanding the inherent limitations we face as individuals, Mark is driven by a profound desire to help others see the beauty of their ideas come to life. Through the medium of design, Mark aims to empower individuals and create a lasting, generational impact through their expressions of creativity.

Rebecca is visual designer and conceptual thinker with a keen eye and an insatiable passion for art and design. She unites solid usability with vibrant visual aesthetics to deliver smart, beautiful works for her clients. With over 20 years of experience in the field, Rebecca has held the position of Art Director for Digitas (a Publicis Groupecompany,) Senior Designer for Arnold Worldwide, and she is currently a freelance consultant.

Rebecca Frydman

Senior Designer

Rebecca is visual designer and conceptual thinker with a keen eye and an insatiable passion for art and design. She unites solid usability with vibrant visual aesthetics to deliver smart, beautiful works for her clients. With over 20 years of experience in the field, Rebecca has held the position of Art Director for Digitas (a Publicis Groupecompany,) Senior Designer for Arnold Worldwide, and she is currently a freelance consultant.

Bobby Kircher is the founder of Papaya Search, a boutique search marketing agency based in Atlanta, Georgia, working with various clients like SaaS companies, nonprofits, and travel bureaus. He has over two decades of experience in the web and is a pioneer in the SEO and SEM space. Because of his ongoing obsession with this industry, he is an active SEO specialist, immersed in algorithm updates and implementing the latest tools and techniques.

Before Papaya Search sprouted, Bobby spent 5 years as a web developer with telecom company MCI Worldcom. It was a turbulent time for the company: in fact, he witnessed the most significant corporate bankruptcy in US history of the time. What inspires Bobby is collaborating with companies and being a part of their success stories. He loves helping his clients to reach their audience (and their goals) by harnessing the considerable power of search engines.

Bobby Kircher

SEO/SEM Strategist

Bobby Kircher is the founder of Papaya Search, a boutique search marketing agency based in Atlanta, Georgia, working with various clients like SaaS companies, nonprofits, and travel bureaus. He has over two decades of experience in the web and is a pioneer in the SEO and SEM space. Because of his ongoing obsession with this industry, he is an active SEO specialist, immersed in algorithm updates and implementing the latest tools and techniques.

Before Papaya Search sprouted, Bobby spent 5 years as a web developer with telecom company MCI Worldcom. It was a turbulent time for the company: in fact, he witnessed the most significant corporate bankruptcy in US history of the time. What inspires Bobby is collaborating with companies and being a part of their success stories. He loves helping his clients to reach their audience (and their goals) by harnessing the considerable power of search engines.

Hailing from Galveston, Texas, Bianco Lobodin is currently a communication design major at the Massachusetts College of Art. Well-versed in digital design, she is also passionate about print and book design, including bookbinding techniques. “The tactile experience of holding a printed piece of design is my favorite part of my studies.” Outside of the classroom, Bianca is a film buff and loves to explore the entire process of filmmaking, from storyboarding to post-production editing

Bianca Lobodin

Junior Designer

Hailing from Galveston, Texas, Bianco Lobodin is currently a communication design major at the Massachusetts College of Art. Well-versed in digital design, she is also passionate about print and book design, including bookbinding techniques. “The tactile experience of holding a printed piece of design is my favorite part of my studies.” Outside of the classroom, Bianca is a film buff and loves to explore the entire process of filmmaking, from storyboarding to post-production editing.

Scott is the President and Founder of Gaslight Studios. Late Bloomer frequently collaborates with Scott and his team on projects that benefit from a combination of his 20+ years of strategic communications experience and his team's branding expertise. Scott is known for his track record of success in helping businesses increase their visibility among target audiences and navigate crises to mitigate damage to their brands. When he is not working (which is rare) he enjoys writing fiction, running, trying new restaurants, seeing live music, and binging Netflix.

Scott Mackenzie

PR Strategist

Scott is the President and Founder of Gaslight Studios. Late Bloomer frequently collaborates with Scott and his team on projects that benefit from a combination of his 20+ years of strategic communications experience and his team’s branding expertise. Scott is known for his track record of success in helping businesses increase their visibility among target audiences and navigate crises to mitigate damage to their brands. When he is not working (which is rare) he enjoys writing fiction, running, trying new restaurants, seeing live music, and binging Netflix.

Christopher Paul is an award-winning New York based portrait and conceptual photographer who works with clients in the advertising, commercial, entertainment and editorial industry. Christopher originates from The Bronx. He creates imagery that tell stories, bring ideas to life, and evokes emotions with the help of his Photojournalistic and Documentary style, which is strongly inspired by his New York roots. He is a great collaborator and always brings a fun, energetic and professional attitude to set – along with a few dad jokes.

Christopher Paul

Photographer

Christopher Paul is an award-winning New York based portrait and conceptual photographer who works with clients in the advertising, commercial, entertainment and editorial industry. Christopher originates from The Bronx. He creates imagery that tell stories, bring ideas to life, and evokes emotions with the help of his Photojournalistic and Documentary style, which is strongly inspired by his New York roots. He is a great collaborator and always brings a fun, energetic and professional attitude to set – along with a few dad jokes.

Mike is a high-level creative with a keen eye for designing and developing brands. He has worked with the team at Late Bloomer for several years and brings decades of freelance creative experience and agency experience building digital brands for a range of well-known clients.

His front-end development skills make him an invaluable asset for planning a tandem design and technical approach, ensuring hit our goals for each client and making sure we always deliver quality products.

When he's not in front of his screen, he's freediving and chasing underwater wildlife photography somewhere in Hawaii.

Mike Slebodnik

Designer | Developer

Mike is a high-level creative with a keen eye for designing and developing brands. He has worked with the team at Late Bloomer for several years and brings decades of freelance creative experience and agency experience building digital brands for a range of well-known clients.

His front-end development skills make him an invaluable asset in helping us plan both design and technical approaches, ensuring we achieve all our goals for each client and making sure we always deliver quality products

Edward Tharp is a designer with strong typographic skills, keen ability to organize content, firm commitment to quality, open to collaboration, and focused on user-centered design. With a diverse background in education, healthcare, and technology, he collaborates with different stakeholders and understands their target audiences. A dedicated and detail-oriented professional, he has honed his skills in creating visuals across various mediums.

Edward Tharp

Senior Designer

Edward Tharp is a designer with strong typographic skills, keen ability to organize content, firm commitment to quality, open to collaboration, and focused on user-centered design. With a diverse background in education, healthcare, and technology, he collaborates with different stakeholders and understands their target audiences. A dedicated and detail-oriented professional, he has honed his skills in creating visuals across various mediums.

From crafting captivating storylines to designing visually stunning campaigns, Jeff is an award-winning filmmaker and marketer who helps brands communicate and connect through design, photography, and creating smart and engaging video and animation.

Jeff began as a writer, director, and editor in independent film. With the creation of Go Jeff Go, Inc., he was on the leading edge of using independent filmmaking tools and techniques to create short form content for brands and agencies, including Google, Ogilvy & Mather, IBM, Holiday Inn, Little Caesars, Truist Bank, and Spotify.

Jeff’s most recent feature film, SATELLITE, where he served as writer and director, premiered at the Tribeca Film Festival, received the Special Jury Prize at the Madrid International Film Festival, and performed theatrically in New York.

Jeff Winner

Filmmaker

From crafting captivating storylines to designing visually stunning campaigns, Jeff is an award-winning filmmaker and marketer who helps brands communicate and connect through design, photography, and creating smart and engaging video and animation. Jeff began as a writer, director, and editor in independent film. With the creation of Go Jeff Go, Inc., he was on the leading edge of using independent filmmaking tools and techniques to create short form content for brands and agencies, including Google, Ogilvy & Mather, IBM, Holiday Inn, Little Caesars, Truist Bank, and Spotify. Jeff’s most recent feature film, SATELLITE, where he served as writer and director, premiered at the Tribeca Film Festival, received the Special Jury Prize at the Madrid International Film Festival, and performed theatrically in New York.

“Be true to your work, your word, and your friend.”

– Henry David Thoreau