Late Bloomer is a brand studio based in Boston and Atlanta. Our approach to branding is strategic and story driven with an emphasis on strong visual aesthetic.
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What we do
Our work is focused in three areas:
O1
Brand Strategy
Market analysis and human insights
Audience segmentation and customer personas
Fundamentals and brand positioning
Storytelling and manifestos
Messaging and verbal identity
Brand architecture
Naming systems
O2
Brand Design
Brand identity
Visual brand systems
Brand manuals
Creative direction and exemplar design
Website and app design
Environmental design and wayfinding
Photography
Video and animation
O3
Brand Marketing
Website and app development
Content and content strategy
Marketing and communications
Advertising campaigns
Packaging and merchandise design
Social media strategy
Our process
Whether we are creating a new brand or elevating an existing one, we bring an informed process that is essential to getting it right.
brand Strategy
STEP 01
We begin with a thorough research and discovery phase to understand your business, brand architecture, and the larger market landscape.
STEP 02
We convene our team and yours in a strategy session to review our findings, collaborate on brand pillars and value propositions, and collectively craft messaging fundamentals. This strategy session is an excellent opportunity to align your team and ensure consensus among business leaders.
STEP 03
Over the next few weeks, we explore audience personas, establish key messages for multiple marketing channels, and build and refine a unique story that will shape a shared understanding of your brand.
STEP 04
If your product or company needs a name, we have a multi-step, facilitated naming process that we employ to identify key stakeholders, establish guard rails, generate names across a spectrum of name types, build consensus, and properly vet the contenders.
STEP 05
At the end of this phase, we provide a strategic manual that will help guide the micro and macro decisions you make for your company.
brand Design
STEP 01
Drawing from the brand strategy and messaging, we extract key concepts and ideas that can be visually conveyed—distinctive talking points that become part of a visual language.
STEP 02
We present multiple logo directions, revising the leading concept based on feedback until a final identity is formed. Logos are always presented in context, including print and digital assets that showcase how the logo and related assets will function in the real world.
STEP 03
We continue to flesh out the visual identity with assets, colors, fonts and typography, graphics, image treatments, and layouts that work independently and together to tell a complete story, embody your ethos and values, and drive business strategy.
STEP 03
The design phase concludes with a comprehensive brand guidelines document that serves as a modular system of distinctive assets and provides use cases and style guardrails for the extension of your brand identity into the marketplace.
brand Marketing
STEP 01
With a brand strategy and identity in place, now it’s time to get to work. Our robust team of creatives and specialists, along with our extended network of partners, ensures that we can help you activate and implement your brand across all touchpoints while maintaining a cohesive brand experience.
STEP 02
We’ll work with you to identify critical materials that can help you reach your audiences right away, from presentation templates to ad campaigns to white papers.
STEP 03
We can also help you think ahead and plan a comprehensive marketing or communications strategy for the long term.
STEP 04
Think of us as an extension of your marketing department. Or, just call us when you need us.
We're passionate about helping companies and their founders realize their strategic visions and bring brands to life.
