Hoxie

Hoxie Organics is about minimal skincare and clean-burning candles made with 100% natural ingredients. This lifestyle brand is the vision of Tracey Hoxie, whose elegant rose water spray quickly amassed a cult following across Boston.

Our team helped Tracey re-imagine her brand ahead of an exciting expansion into new markets. We designed a minimal brand identity that feels as honest and clean as the products, including carefully considered photography and video that capture a “naturally luxurious” vibe.

Deliverables

Brand Identity

E-commerce Website

Photography & Video

Social Media Strategy

Package Design

Organic marketing for organic products

As the social media landscape continues to evolve, we are working with Hoxie to update their marketing strategy in light of changing trends, shifting the emphasis from paid advertising to organic, real-person videos and seasonal campaigns. We are also conducting market research to help plan next steps for their product catalog.