The Brunswick Hotel

The Brunswick Hotel in Maine, at the edge of Bowdoin College, is known for its stylish interiors and a phenomenal, on-site restaurant, Noble Kitchen + Bar. As the properties prepared for a significant interior renovation, the hotel enlisted Late Bloomer to bring their online presence up to speed. While a rebrand wasn’t originally on the table, we couldn’t help but hint that the entire visual identity was ready for an upgrade, too. While the rooms and restaurant were getting a refresh, we got to work on a new brand, website, wayfinding, content, and collateral. Right down to the room keys.

Brand identity

Website design and development

Wayfinding and signage

Print collateral and hotel assets

Great ingredients speak for themselves.

While we pride ourselves on being up for any branding task, high quality ingredients make the journey a lot more fun. From the stylish interiors to the sumptuous food photography to the caliber of the people for whom we worked, the foundation for something spectacular was there from the start. We just helped bring it to life.

A little classic, a little modern, and a lot of charm — a brand befitting a luxury experience in coastal Maine.

More Work