Our team worked closely with celebrity chef and restaurateur Todd English and partner agency Gaslight Studios to oversee every aspect of the visual design for The English Hotel, a boutique Marriott property in the Las Vegas Arts District. The cornerstone of the District’s resurgence, the hotel fuses the personality of the neighborhood with the refined and raucous atmosphere of Chef English’s signature restaurants.
Logo design and comprehensive visual identity
Wayfinding and signage
Print collateral and hotel assets
Wall art and murals
This high-visibility engagement kicked off with in-depth brand work by Gaslight Studios that culminated in the development of a competitive analysis, brand pillars, brand attributes, positioning, and guest profiles. The resulting curated brand personality — the “Cultured Renegade” — inspired the full vision for this brand.
